Improvoc

Overview

At Improvoc, I was responsible for shaping the visual identity of the company by designing its branding, including the logo and illustrations, to reflect its forward-thinking and innovative approach. I also designed the landing page, ensuring it effectively communicated Improvoc’s mission and highlighted the value of Improvoc's flagship product Accentoo.

Challenges

Building a new brand that seamlessly blends cutting-edge voice improvement technology with the timeless elegance of the Polish school of design. The goal was to create a visual identity that felt both modern and rooted in tradition, honoring the rich heritage of Polish design while appealing to a contemporary, tech-savvy audience.

This required striking the perfect balance between innovation and nostalgia, crafting a brand that was not only functional and forward-thinking but also visually distinctive and culturally authentic.

Results

As the first designer in the company, I successfully built a brand from the ground up for a new and growing business. By combining modern design principles with the timeless aesthetics of the Polish school of design I created a visual identity that positioned the company as both innovative and culturally distinctive.

The brand now serves as a strong foundation supporting the company's growth and helping it stand out in the highly competitive market of voice improvement technology.